Brioni Trunk Show Grand Tour

Art Direction, Digital Campaign, Social Launch

Home > Fashion

In 1955, the Brioni founders organized the first Grand Tour, an important series of trunk shows around the world to present the new collections to actors, businessmen, and politicians. To celebrate its 75th anniversary, Brioni brings back its legendary vintage trunks around the world. Alto Piano realized a digital campaign based on a playful language to recount the most significant stages of the Brioni journey around the world.

Art Direction: Matteo Frittelli
Executive Production: Jacopo Nocentini
Video Editing: Andrea Favia, Alessandro Passamonti, Filippo Prestinari
Illustrations: Martina Serloreti
Year: 2020