Taking inspiration from the multiple colored rays of light mixing with white architectures, we played with the mirrored surfaces and prismatic geometries that described Missoni’s SS23 Showspace. In this context, each look of the collection sparkles and shines with its own light.

In collaboration with Lab81, we reproduced and contextualized the white staircase of the location in a new 3D space. Its emptiness and the camera movements create a new tension, before the explosion of the prismatic colorful lights.

Agency: April
Direction: Matteo Frittelli
Photo: Agostino Osio
DOP: Alessandro Passamonti
Editing: Andrea Favia, Fabrizio Farroni, Gusté Jurgaityte, Matteo Lorenzini
Photo editing: Jacopo Nocentini, Davide Di Tria, Lorenzo Bacci
Focus puller: Alessandra Miatello
Gaffer: Pedro Pablo Hernández de Obeso
3D: Lab81
Project Manager: Martina Maccagno Valè


The Missoni Fall Winter 22 Fashion Show was held in a geometrical and abstract setting.

We had a great time engaging with this incredible set, experimenting with multiple perspectives, between graphical led variations and the colourful Fall Winter Missoni Collection.

Agency: April
Direction: Matteo Frittelli
Photo: Agostino Osio
Camera: Alessandro Passamonti
Editing: Alessandro Cerretelli, Andrea Favia, Filippo Prestinari, Gusté Jurgaityte
Photo editing: Jacopo Nocentini, Marco Dabbicco
Focus puller: Niccolo Cacace
Gaffer: Pedro Pablo Hernández de Obeso


Digital Campaign, Video, Photo

THE SHOW The Missoni Spring Summer 22 drenched in the unexpected light of an industrial venue in Milan, a beautiful show which marked the first outing as creative director for Alberto Caliri.

THE TEASER For the teaser we’ve imagined a playful spatial rendition of the inexhaustible combinations of colors and textures presented by Missoni.

The fashion shorts created in the venue: approaching colors, architectures and reflections, to enhance an evocative rendition of the engaging new collection.

Agency: April
Direction: Matteo Frittelli
Photo: Agostino Osio
Focus puller: Fabrizio Farroni
Postproduction: Alessandro Cerretelli, Andrea Favia, Gusté Jurgaityte
Colorist: Filippo Prestinari
Photo editing: Jacopo Nocentini