Prada Summer Mood

Social Launch, Video

Summer Mood explores urban and natural settings to tell a story about a trip through a graphic whirl of metropolitan scenes and exotic suggestions.
As if in a post card, the flowing silhouettes of cotton outfits become a canvas that narrates, through vibrantly colored contrasting prints, a surreal journey to major cities around the globe. The boxy, men’s-style shirts with bowling collar and geometric and floral motifs are paired with slip-on knit sneakers and boat shoes, an expression of modern casual elegance. Wicker and leather bags and accessories such as nylon hats enhance the refined, contemporary charm.

Direction: Matteo Frittelli
Camera: Gabrio Bellotti, Alessandro Passamonti, Fabrizio Farroni
Video Editing: Andrea Favia, Alessandro Cerretelli
Post Production: Emilio Sapia, Andrea Favia, Alessandro Cerretelli
Agency: April
Year: 2019