Prada | Summer Mood

May 2019

Summer Mood explores urban and natural settings to tell a story about a trip through a graphic whirl of metropolitan scenes and exotic suggestions.

As if in a post card, the flowing silhouettes of cotton outfits become a canvas that narrates, through vibrantly colored contrasting prints, a surreal journey to major cities around the globe. The boxy, men’s-style shirts with bowling collar and geometric and floral motifs are paired with slip-on knit sneakers and boat shoes, an expression of modern casual elegance. Wicker and leather bags and accessories such as nylon hats enhance the refined, contemporary charm.


Project: Prada | Summer Mood

Director: Matteo Frittelli
Camera: Gabrio Bellotti, Alessandro Passamonti
Video editor: Andrea Favia, Alessandro Cerretelli
Postproduction: Emilio Sapia
Client: April