PRADA PREMONITION

Digital Campaign, Social Launch

A suggestive and abstract preview of the new collection show’s allure. A full immersion in the creative process, supported by genuine freedom feeling. A new methodology of storytelling, each time different and unexpected.

Direction: Matteo Frittelli
Art Direction: OMA
Camera: Fabrizio Farroni, Nicolò Lombardi
Post Production: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni, Nicolò Lombardi, Filippo Prestinari
Music: Luca di Volo
Agency: April