Prada | SS Men 2014

June 2013, Milan

Models weave in front of a small abstract town that invades the show space, on the background of a flat painted blue sky.

The town follows a precise diagonal direction addressing the main entrance and redefining the borders of the main room.

Modern murals are painted on the town facades: they represent a collection of abstract and graphic motives that shape the overall menacing atmosphere, mixing tropical elements with unexpected contrasting details. Murals complement and interact with the collection as models proceed in front of the set.

The whole intervention achieves a radical transformation of the existing space through simple construction and mural techniques.

Project: Prada | Milan Fashion Week | SS M 2014
Photo: Agostino Osio
Scenography: AMO/OMA
Client: APRIL