Prada Rong Zhai

Not only a luxury fashion brand. Prada has a longstanding relationship with both contemporary architecture and exquisite historic preservation all around the world. The unveiling of Prada Rong Zhai, a meticulously restored historic early 20th-century mansion in the center of Shanghai, marks the latest in this ongoing investigation into the form and the design language.

Alto Piano marked the inspirational mood of the Villa appealing to the early century practice of sending postcards translated to a series of animated frames.

Direction: Matteo Frittelli
2nd Camera: Fabrizio Farroni
Photo: Agostino Osio
Video Editing: Fabrizio Farroni
Photo Editing: Marco Dabbicco, Jacopo Nocentini
Agency: April
Year: 2017