Prada | FW Women 2012

February 2012, Milan

The audience is distributed along the perimeter of the room.

The central void is occupied by a carpet of great extension, measuring 20X35 metres, assembled with pieces of moquette of different pile lengths and colored in purple, white and black. Eleven geometric black flower shapes inspired by modernist rug designs are equally distributed over the surface.

Six monumental chandeliers realized with 300 neon tubes each brighten the central scene.

Together with the carpet they evoke the grandeur of a palace.

Project: Prada | FW Women 2012
Photo: Agostino Osio
Scenography: AMO/OMA
Client: APRIL