Prada | FW Men 2015

January 2015, Milan

The Infinite Palace

The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments

The progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace. As the models move linearly across the enfilade the audience, divided into small groups, are pushed to close and intimate proximity with the collection.

Blue and black (false) marble cover the floors and walls transforming each space into a tridimensional excavation. In this disorientating landscape aluminum geometric inserts in the ground mark the sequence of spaces.

Project: Prada | FW Men 2015
Photo: Agostino Osio
Retoucher: Marco Dabbicco
Scenography: AMO/OMA
Client: APRIL