Moreau Paris Heritage
In order to describe the identity and history of La Maison Moreau, we constructed a new storytelling involving each of the brand personality’s defining characteristics. In this first episode, “Monogram”, Moreau Paris’ pattern represents the evolution and transition from the historical trunk to the modern bag as a timeless fashion accessory.
Direction: Matteo Frittelli
Art Direction: Caterina Ghio, Martina Borgonovo
Illustration: Luca Vidali
Animation: Filippo Prestinari, Cristel Girotto
Animation Assistant: Sathya Piatto
Producer: Martina Maccagno Valè
