Digital Campaign, Video, Photo
BVLGARI MAGNIFICA 2021
To celebrate Magnifica, Bvlgari transformed the Galleria Vittorio Emanuele II di Milano into a catwalk, a concert hall, and a runway movie set.
Alto Piano for this Bulgari 2021 campaign confronted with the splendid architecture of the Galleria Vittorio Emanuele II and returned, under the stylistic direction of OMA / AMO, a sophisticated and high-end photo shooting and video teaser playing with gems and part of the Bvlgari jewels; the idea behind it was to create an animation that evoked surreal places and a distant exotic dream.
Art Direction: OMA/AMO
Photo: Agostino Osio
Photo editing: Marco Dabbicco
Direction: Matteo Frittelli
Postproduction: Alessandro Cerretelli, Filippo Prestinari, Francesco Poppa