Brioni Savoir Faire
Commissioned to narrate the sartorial making of the Jardigan and Travel Jacket – two iconic pieces recently reinvented by Brioni – we sought to draw attention to their bespoke production, placing the tailor’s gesture at the center and elevating technical mastery to a form of uniqueness.
The project unfolded as a visual poem written through the movement of skilled hands interacting with tools, materials, and light. The narrative was structured across three distinct treatments: the tailor’s gestures were suspended against a white background; the construction steps were captured within shadowed sets evoking the sartorial workshop; and the artisanal tools and materials were portrayed through rapid photographic sequences. Together, these elements revealed time, precision, and craftsmanship as the true essence of the garments.
The Travel Jacket
Director: Matteo Frittelli
Art Direction: Caterina Ghio
Creative Development: Andrea Molteni
1st Camera: Alessandro Passamonti
Focus Puller: Alessandra Miatello
Gaffer: Matteo Tricelli
Photography: Agostino Osio, Valerio Vescio,
Photo Editing: Marco Dabbicco, Giulia Capra
Video Editing: Alessandro Passamonti, Filippo Prestinari
Color: Cristel Girotto
Mua: Thea Vismara
Production: Adriana Penati
Production Assistant: Simona Grossi, Giulia Scala
The Jardigan
Director: Matteo Frittelli
Art Direction: Caterina Ghio
Creative Development: Martina Maccagno, Martina Borgonovo
Cinematorgapher: Alessandro Passamonti
First AC: Alessandra Miatello
Gaffer: Matteo Tricerri
DIT: Filippo Prestinari
Photographer: Valerio Vescio
Digital: Marco Dabbicco
Digital Assistant: Giulia Capra
Set Design: Tagmi Studio
Manicurist: Barbara Coroli
Exc. Producer: Anastasia Vodianina
Exc. Producer Assistant: Andrea Molteni
