BESPOKE SERVICE TRUNK SHOW

Digital Campaign, Video, Photo

For the launch of the Brioni Bespoke Trunk Show Grand Tour campaign we were inspired by the world of fantasy. We imagined a magical trunk that calls back all the essential components of the bespoke production, from the meter to the most sophisticated fabric. We had a lot of fun in the conception and implementation of this project.

Concept & Development: Alto Piano
Direction: Matteo Frittelli
Photo: Agostino Osio
Production: Tania Caporaso
Production assistant: Federica Signoriello, Martina Serloreti
Postproduction: Andrea Favia, Alessandro Cerretelli, Filippo Prestinari
Camera: Fabrizio Farroni, Alessandro Passamonti, Gabrio Bellotti
Photo editing: Marco Dabbicco, Jacopo Nocentini
3d Artist: Filippo Franchini
Stop motion: Nicolò Lombardi

Brioni Grand Tour 2020 Picture
Brioni Grand Tour 2020 Picture
https://res.cloudinary.com/alto-piano/image/upload/v1602079459/Brioni-Grand-Tour-3_ulb1k4.jpg

BESPOKE SERVICE SS 19

Alto Piano has been asked by Brioni to conceive and produce the Brioni Bespoke Spring Summer 2019 digital campaign. We tried to emphasize the uniqueness of the experience: What does a bespoke garment mean?
We thought of a light, playful and appealing tale. We enjoyed revealing the different stages of production of a tailor-made garment using different techniques such as the stop motion and motion graphics alongside illustrations and collage still-life of products and components.
The result is a unified video divided into different episodes with a decidedly dynamic and interesting character.

Category: Digital Campaign
Concept & Development: Alto Piano
Direction: Matteo Frittelli
Photo: Agostino Osio
Production: Tania Caporaso
Production assistant: Federica Signoriello
Stop motion: Nicolò Lombardi
Video editing: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni
Illustrations: Giacomo Agnello Modica
Music: Carlo Gizzi
Photo editing: Marco Dabbicco, Jacopo Nocentini

BESPOKE SERVICE FW 19

Alto Piano was in charge to develop the Brioni Bespoke Fall Winter 19 digital campaign.

Brioni Bespoke arrives everywhere is a tagline that highlights Brioni made-to-measure service, now available worldwide. With a contemporary touch and ironic slant, Alto Piano chose to narrate the spirit of adventure that typifies Brioni Master Tailors, demonstrating the boundless possibilities and flare of their bespoke service.

Category: Digital Campaign
Concept & Development: Alto Piano
Direction: Matteo Frittelli
DOP: Alessio Viola
2nd Unit: Gabrio Bellotti
Camera assistant: Alessandro Passamonti
Video editing: Andrea Favia, Alessandro Cerretelli
Post&Grading: Andrea Favia
Music: Carlo Gizzi
Scenography: Eugenia Tartarelli
Photo: Agostino Osio
Photo editing: Marco Dabbicco, Jacopo Nocentini
Edition secretary: Ginevra Gatti
Production editing: Giulia Miggiano
Photo BTS: Emanuele Mirulla

Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture
Brioni Bespoke FW19 Storyboard Picture

BTS

BESPOKE SERVICE FW 18

Alto piano has been asked by Brioni to realize a new production of assets for the Bespoke Fall Winter 2018. In this project, Brioni Master Tailors demonstrate the boundless possibilities of the Bespoke service by taking on the ultimate sartorial challenge – to perfectly craft a suit for an iconic silhouette with stately dimensions.
We produced a film and a photographic exhibition in Honk Kong of this new great venture.
We decided to emphasize the visually strong difference of the materials, proceeding with a double register, to distribute the contents in a more abstract frame.

Category: Digital Campaign
Concept & Development: Alto Piano
Direction: Matteo Frittelli
Photo: Agostino Osio
Production: Tania Caporaso
Production assistant: Federica Signoriello
Stop motion: Nicolò Lombardi
Video editing: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni
Illustrations: Giacomo Agnello Modica
Music: Carlo Gizzi
Photo editing: Marco Dabbicco, Jacopo Nocentini

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