Alto Piano has been asked by Brioni to conceive and produce the new Brioni Bespoke Fall Winter 2020 digital campaign.
We tried to emphasize the uniqueness of the experience: What does a bespoke garment mean?
We thought of a light, playful and appealing tale. We enjoyed revealing the different stages of production of a tailor-made garment using different techniques such as the stop motion and motion graphics alongside with illustrations and collage still- lifes of products and components.
The result is a unified video divided into different episodes with a decidedly dynamic and interesting character.
Concept & Development: Alto Piano
Director: Matteo Frittelli
Photographer: Agostino Osio
Production: Tania Caporaso
Production assistant: Federica Signoriello
Stop motions: Nicolò Lombardi
Video editor: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni
Illustrations: Giacomo Agnello Modica
Music: Carlo Gizzi
Photo editor: Marco Dabbicco