Taking inspiration from the multiple colored rays of light mixing with white architectures, we played with the mirrored surfaces and prismatic geometries that described Missoni’s SS23 Showspace. In this context, each look of the collection sparkles and shines with its own light. In collaboration with Lab81, we reproduced and contextualized the white staircase of the location in a new 3D space. Its emptiness and the camera movements create a new tension, before the explosion of the prismatic colorful lights.

Agency: April
Direction: Matteo Frittelli
Photo: Agostino Osio
DOP: Alessandro Passamonti
Editing: Andrea Favia, Fabrizio Farroni, Gustė Jurgaitytė, Matteo Lorenzini
Photo Editing: Jacopo Nocentini, Davide Di Tria, Lorenzo Bacci
Focus Puller: Alessandra Miatello
Gaffer: Pedro Pablo Hernández de Obeso
3D Art: Lab81
Project Manager: Martina Maccagno Valè

The Missoni Spring Summer 22 drenched in the unexpected light of an industrial venue in Milan, a beautiful show which marked the first outing as creative director for Alberto Caliri. For the teaser we’ve imagined a playful spatial rendition of the inexhaustible combinations of colors and textures presented by Missoni. The fashion shorts created in the venue: approaching colors, architectures and reflections, to enhance an evocative rendition of the engaging new collection.

Agency: April
Direction: Matteo Frittelli
Photo: Agostino Osio
Camera Operator: Alessandro Passamonti
Focus puller: Fabrizio Farroni
Postproduction: Alessandro Cerretelli, Andrea Favia, Gustė Jurgaitytė
Colorist: Filippo Prestinari
Photo editing: Jacopo Nocentini