Trussardi Accessories

Over the past few years, we have developed an ongoing collaboration with Trussardi Accessories. As part of this partnership, we were commissioned to create the digital campaigns for the accessories line from FW24 through the most recent SS26, interpreting the values of Trussardi Gentle Society—an idea of elegance rooted in kindness, authenticity, and respect for oneself and others. Different stories, personal journeys, and unique sensibilities come together through a shared, conscious approach to life, expressed in everyday gestures, attention to detail, and the freedom to express oneself without excess.

For the FW25 campaign, Rust color, iconic in the new Trussardi palette, takes center stage in the new jewelry and watch campaign. Rust – a natural process that transforms metal into something new and different – symbolizes transformation, here intended as a sign of strength, resilience, and having weathered storms and challenges. The photoshoot plays with this warm and sensual color in an obsessive manner: through the choice of casting and ton-sur-ton props for the still lifes, highlighting the elements and creating “unexpected” scenarios. Thus, rust is not just a color, but a way of being, a life approach that embraces beauty in its many forms and appreciates the depth of human experience.