The character chosen to describe Ornellaia’s 2022 vintage is “La Determinazione” – Determination, a concept that is closely associated with the idea of courage and the ability to overcome challenges. The artist chosen to interpret “La Determinazione” for the 17th edition of Vendemmia d’Artista is Pascale Marthine Tayou. He is a globally acclaimed artist from Cameroon whose work is distinguished by its versatility, transcending any single medium or thematic constraint. While his subjects vary, they remain deeply rooted in his personal experience.  His creations serve as cultural mediators, fostering a nuanced dialogue between humanity and nature while simultaneously reflecting social, cultural, and political constructs. His practice is deliberately dynamic, eclectic, and resistant to rigid frameworks. Closely tied to the notions of travel and encounter, his work engages with otherness in a way that feels instinctive and spontaneous.