Miu Miu Holiday Season 2025

Miu Miu Holiday Season is a festive, contemporary visual project set within a custom-designed scenographic environment that reimagines the social ritual of unboxing through a fashion lens. Structured in two complementary chapters, the narrative moves from emotional fashion storytelling—where models, dressed in the Miu Miu Holiday 2025 Collection, exchange gifts beneath luminous decorations, capturing a mood of playful elegance and feminine refinement—to a more experimental focus on iconic accessories, particularly the collection’s hero bags. Through a dynamic mix of still-life imagery, mini videos, and stop-motion techniques, the project elevates objects into protagonists, merging holiday magic with Miu Miu’s ironic, sophisticated, and unmistakably contemporary aesthetic.

Produced in collaboration with Hearst Global Solutions, the project is distributed across ELLE Magazine’s digital platforms to showcase the Miu Miu Holiday 2025 Collection.