Prada | Rong Zhai | Postcards

October 2017

While Prada is a luxury fashion brand, they have a longstanding relationship with both radical contemporary architecture and exquisite historic preservation around the world. The unveiling of Prada Rong Zhai, a meticulously restored historic early 20th-century mansion in central Shanghai, marks the latest in this ongoing investigation into the form and language of design.

We have been involved by April with the documentation of the spaces and the production of evocative and suggestive contents. We have choosen to mark the inspirational mood of the Villa appealing to the early century practice of sending postcards, translating this into a series of animated frames, with a gentle touch of fashion.

prada.com

Project: Prada | Rong Zhai
Director: Matteo Frittelli
Client: APRIL

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