Prada | Mod

With Vanessa Moody charmingly representing a strong yet confident femininity, the new Prada Mod eyewear digital film encapsulates a contemporary interpretation of British Mod Culture and its immersive, bold ideology. Confident, international and free thinkers, Mods were communicating more than just a fashion statement — it was a lifestyle, a state of mind.

As the leader of a ‘Mod Tribe’, Vanessa Moody seems to almost float through the post-industrial landscapes that surround her, while hidden messages, taking inspiration from Alan Sillitoe’s literary mantra, “Whatever people say I am, that is what I am not” unfold like a neo-realist riddle on screen. Each word from the mantra is revealed as a piece of a cryptic enigma through eight episodes.

The project was developed and produced by APRIL, directed by Francesco Maria Tiribelli and Alessandro Farinella, with Creative Director Joakim Dahlqvist. Film Director Matteo Frittelli.

prada.com

Project: Prada | Mod
Developed and produced: APRIL
Project directed by: Francesco Maria Tiribelli and Alessandro Farinella
Creative Director: Joakim Dahlqvist
Film Director: Matteo Frittelli
2nd unit: Fabrizio Farroni
Film editing: Matteo Frittelli
Post-production: Andrea Favia
Photo by: Agostino Osio
Photo behind the scene: Marco Dabbicco
Photo post-production: Marco Dabbicco