The film that amplifies the experience of the SS 2017 Womenswear show: inspirations, details and unusual perspectives of the event.

PRADA | Chronicle | SS2017 Womenswear Show

September 2016, Milan

Prada Chronicle and Premonition is a project curated by AMO and APRIL, directed by Matteo Frittelli.

prada.com

Project: Prada | Chronicle | SS2017 Womenswear Show
Art Direction: AMO – Ippolito Pestellini Laparelli, Giacomo Ardesio, Giulio Margheri, APRIL
Production: APRIL
Directed by: Matteo Frittelli
Video edit: Andrea Favia, Fabrizio Farroni
Music by: Luca di Volo