For the Brioni Bespoke 2023, we envisioned a recall of different components to draw focus on multiple aspects, but not necessarily in a narrative and coherent manner. We chose to engage the viewer with small, abstract animations and galleries that are all related to sartorial and bespoke services but differ in approach and style. A fusion of several techniques to create a series of independent posts able of narrating a specific detail or allure, a perception of the many aspects that make the Bespoke experience so special and unique. Because Brioni is Bespoke.

Creative Direction: Matteo Frittelli
Video Editing: Cristel Girotto, Diletta Guidolin
Visual Design & Storytelling: Caterina Ghio, Martina Borgonovo
Sound Design: Lorenzo Di Tria
Year: 2023

This latest edition of Brioni Bespoke, titled A Sensory Journey, aims to communicate the Master Tailor’s professional skills by maintaining an emotional tone.  A multi-sensory encounter where the Master Tailor’s suggestions engage with client’s imagination and mental projections. The Master Tailor, with great poise and subtle irony, captures these imaginaries in instant polaroids.

Creative Direction: Matteo Frittelli
Dop: Stefano Usberghi
Video Editing: Andrea Favia, Gustė Jurgaitytė, Filippo Prestinari
Year: 2022

Alto Piano has been asked by Brioni to conceive and produce the Brioni Bespoke Spring Summer 2019 digital campaign. We tried to emphasize the uniqueness of the experience: What does a bespoke garment mean? We thought of a light, playful and appealing tale. We enjoyed revealing the different stages of production of a tailor-made garment using different techniques such as the stop motion and motion graphics alongside illustrations and collage still-life of products and components. The result is a unified video divided into different episodes with a decidedly dynamic and interesting character.

Direction: Matteo Frittelli
Photo: Agostino Osio
Stop Motion: Nicolò Lombardi
Video Editing: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni
Illustration: Giacomo Agnello Modica
Music: Carlo Gizzi
Photo Editing: Marco Dabbicco, Jacopo Nocentini
Production: Tania Caporaso
Production Assistant: Federica Signoriello
Year: 2019

Alto Piano was in charge to develop the Brioni Bespoke Fall Winter 19 digital campaign. Brioni Bespoke arrives everywhere is a tagline that highlights Brioni made-to-measure service, now available worldwide. With a contemporary touch and ironic slant, Alto Piano chose to narrate the spirit of adventure that typifies Brioni Master Tailors, demonstrating the boundless possibilities and flare of their bespoke service.

Direction: Matteo Frittelli
DOP: Alessio Viola
2nd Unit: Gabrio Bellotti
Camera Assistant: Alessandro Passamonti
Video Editing: Andrea Favia, Alessandro Cerretelli
Video Post Production & Grading: Andrea Favia
Music: Carlo Gizzi
Scenography: Eugenia Tartarelli
Photo: Agostino Osio
Photo editing: Marco Dabbicco, Jacopo Nocentini
Photo BTS: Emanuele Mirulla
Edition Secretary: Ginevra Gatti
Production Editing: Giulia Miggiano
Year: 2019