Brioni | The Bespoke Service

September 2019

Alto Piano has been asked by Brioni to conceive and produce the new Brioni Bespoke Fall Winter 2020 digital campaign.

We tried to emphasize the uniqueness of the experience: What does a bespoke garment mean?

We thought of a light, playful and appealing tale. We enjoyed revealing the different stages of production of a tailor-made garment using different techniques such as the stop motion and motion graphics alongside with illustrations and collage still- lifes of products and components.

The result is a unified video divided into different episodes with a decidedly dynamic and interesting character.

Brioni.com

Project: Brioni Bespoke Fall Winter 2020
Concept & Development: Alto Piano
Director: Matteo Frittelli
Photographer: Agostino Osio
Production: Tania Caporaso
Production assistant: Federica Signoriello
Stop motions: Nicolò Lombardi
Video editor: Andrea Favia, Alessandro Cerretelli, Alessandro Passamonti, Fabrizio Farroni
Illustrations: Giacomo Agnello Modica
Music: Carlo Gizzi
Photo editor: Marco Dabbicco
Client: Brioni

BRIONI | THE BESPOKE SERVICE

BRIONI BESPOKE | THE SELECTION

BRIONI BESPOKE | THE MEASURING

BRIONI BESPOKE | THE ORDER

BRIONI BESPOKE | THE TRIAL GARMENT

BRIONI BESPOKE | THE PATTERN

BRIONI BESPOKE | THE FINAL GARMENT